Urbana is a contemporary, naturally condensed sans-serif typeface inspired by the traditional lettering found in Colombian city buses.
A mixture of influences reminiscent of modernism, hand lettering, cluttered spaces and improvisation are the source of its unique forms. Urbana was designed to save space and catch the reader’s attention while keeping a high legibility in virtually all situations.
Urbana is recommended for setting headlines and short paragraphs in newspapers and magazines or wherever graphic designers need to save space. Its distinctive shapes also help designers to produce easy-to-recognize logos and work as an ideal companion of visual identity systems.