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Amereida specimen

Amereida on BID_2018

October, 2018. Amereida, a custom type family designed by Typograma for the colombian brand of cosmetics Loto del Sur; was recently selected for Bienal Iberoamericana de Diseño 2018 that will be presented in Madrid next month

The design of Amereida was inspired on 17th century English letters, a category which is best known by the designes executed in John Baskerville’s workshop. Its austere elegance was the starting point for designing a new typeface not only influenced by Baskerville but also adapted to the brand’s specific needs.

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Robofan Spark: a typographic adaptation for Doritos

Robofan Spark: a typographic adaptation for Doritos

January, 2013. The British branding agency Hornall Anderson commisioned Typograma an adaptation of one of its designs, Robofan, for being used in the packaging of Doritos, the world-wide famous snacks.

The adaptation consisted of a new set of A's that would not feature the horizontal crossbar at the base line but in the middle as it is more common. Since 2013, Doritos has a touch of fine typographic design in its packaging.

Buy Robofan now!

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Urbana used in TruTV's The Carbonaro Effect

Urbana used in TruTV's The Carbonaro Effect

May 23, 2015. The Carbonaro Effect, an American hidden camera/practical joke reality television series hosted by magician and prankster Michael Carbonaro is now featuring Urbana Bold, a typeface designed in 2007 by César Puertas and currently distributed by Typograma.

As a space-saving design Urbana has an excellent copy fit and its organic shapes stand out from the crowd when used in display sizes.

Buy Urbana now!

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National design award for Bufalino

National design award for Bufalino

August 5th, 2016. During its 19th edition, Bufalino, the custom type system designed for El Malpensante cultural magazine in 2015 was awarded with the national design award Lápiz de Acero in the typography category.

The award was received by César Puertas and Juan Sebastián Cuestas, who participated in the design process.

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