Amereida on BID_2018
October, 2018. Amereida, a custom type family designed by Typograma for the colombian brand of cosmetics Loto del Sur; was recently selected for Bienal Iberoamericana de Diseño 2018 that will be presented in Madrid next month.
The design of Amereida was inspired on 17th century English letters, a category which is best known by the designes executed in John Baskerville’s workshop. Its austere elegance was the starting point for designing a new typeface not only influenced by Baskerville but also adapted to the brand’s specific needs.
